Latest Press Releases
Press Release
Forrester Research To Broadcast Its 2024 First-Quarter Earnings Conference Call
CAMBRIDGE, Mass., April 16, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on April 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]
Press Release
Forrester Announces 2024 B2B Return On Integration Honorees And Program Of The Year Award Winners For North America
At B2B Summit North America, the leading event for B2B marketing, sales, and product leaders, award recipients will share how cross-functional alignment is fueling their company’s growth CAMBRIDGE, Mass., April 4, 2024 — Forrester (Nasdaq: FORR) will recognize Verizon Business, DDI, and ADP as the 2024 recipients of its B2B Return On Integration (ROI) Honors [...]
Press Release
Forrester’s Generative AI Tool, Izola, Now Available To All Forrester Decisions Clients
Izola empowers Forrester’s clients to make progress on their top initiatives faster, with trusted answers based on relevant research and insights CAMBRIDGE, Mass., April 3, 2024 — Forrester (Nasdaq: FORR) today announced the availability of its generative AI tool, Izola, for all Forrester Decisions clients. As genAI fundamentally reshapes the way individuals interact with information, [...]
Press Release
Forrester Opens Nominations For Its 2024 EMEA B2B Awards
Awards recognise B2B organisations that fuel revenue growth through strong marketing, sales, and product alignment LONDON, April 2, 2024 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration (ROI) Honours and B2B Programmes Of The Year (POY) Awards. These awards will recognise B2B organisations based in Europe, Middle [...]
Latest Media Alerts
Media Alert
Forrester: Global Business Buyers Rank Competence, Consistency, And Dependability As Their Top Trust Levers
Forrester’s report, The State Of Global Business Buyer Trust In 2024, reveals that strong trust in an organization is essential and often determines purchase intent. However, business leaders often struggle to understand how to create trust and how it influences the buying decision process. Forrester identifies seven levers of trust: accountability, competency, consistency, dependability, empathy, [...]
Media Alert
Forrester: European Customers Continue To Distrust Banks In 2023
According to Forrester’s European Banking Trust, 2023, banks in France, Italy, Spain, and the UK continue to face low levels of customer trust in 2023. The majority of banking brands in France, Italy and Spain had a ‘weak’ average customer trust score – with the UK the only country out of the four to receive [...]
Media Alert
Forrester: Autonomous Vehicles, Business-Optimized Networks, And Zero-Party Data Platforms Among Additional Emerging Technologies To Watch
Forrester has already identified the 10 most important emerging technologies for 2023. In a new report, Ten More Top Emerging Technologies For 2023, there are additional emerging technologies that enterprises should be aware of — four of which will deliver benefits to most firms in the next two years. These include: Autonomous vehicles. These technologies [...]
Media Alert
Forrester’s 2023 US Federal Customer Experience Index Rankings: US Federal Agencies Continue To Lag The Private Sector In CX
According to Forrester’s The US Federal Customer Experience Index Rankings, 2023, the federal government is still not providing customer experiences that are comparable to the private sector. Despite federal agencies’ focus on improving digital customer experience (CX), they lag in both physical and hybrid CX and deliver uneven experiences across channels and demographic groups. Key [...]
Latest Media Coverage
Media Coverage
Le Monde – Satya Nadella A Propulsé Microsoft Dans Une Nouvelle Dimension
Le Monde: VP, Principal Analyst Thomas Husson discusses how Satya Nadella’s 10 years at Microsoft has taken the company to a new dimension, especially with regards to the cloud and AI. Read the full article here. Read more from Thomas here.
Media Coverage
The Guardian – Apple Breaks Year-Long Streak Of Falling Revenue With Strong Holiday Sales
The Guardian. VP, Principal Analyst Thomas Husson discusses Apple’s latest earnings in an interview. Read the full article here. Read more from Thomas here.
Media Coverage
The Register – Investors Threw 50% Less Money At Quantum Last Year
The Register: VP, Principal Analyst Charlie Dai offers his perspective about both current investments and current progress being made in the field of quantum computing. Read the full article here. Read more from Charlie here.
Media Coverage
Financial Times – Microsoft’s And Google’s AI Plans Clouded By Concerns Of Rising Costs
Financial Times: Principal Analyst Lee Sustar offers perspective on Microsoft and Alphabet’s latest earnings in an interview, describing how the tech giants’ customers are in “buy AI now, figure out if it works later” mode. Read the full article here. Read more from Lee here.
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