Latest Press Releases
Press Release
Forrester’s CX Summit North America 2024 Tackles Balancing GenAI With Human Capabilities To Deliver Exceptional Customer Experiences
CAMBRIDGE, Mass., March 11, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit North America event being held in Nashville, Tennessee, and digitally on June 17–20, 2024. According to Forrester, 40% of B2C marketing executives in the US were already exploring generative AI (genAI) use cases at the end of last year, [...]
Press Release
Gary Clark Jr. To Headline Forrester’s 2024 B2B Summit North America
B2B Summit is the must-attend event for B2B marketing, sales, and product leaders and their teams to drive cross-functional alignment and growth CAMBRIDGE, Mass., February 22, 2024 — Forrester (Nasdaq: FORR) today announced that award-winning R&B musician Gary Clark Jr. will perform live at Forrester’s B2B Summit North America, taking place in Austin, Texas, on [...]
Press Release
Forrester Announces Full Conference Agenda For B2B Summit North America 2024
The event will equip B2B leaders with actionable insights to evolve their go-to-market approaches and help drive functional alignment centered on maximizing customer value CAMBRIDGE, Mass., February 12, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America event being held in Austin, Texas, and digitally on May 5–8, 2024. In [...]
Press Release
Forrester Research Reports 2023 Fourth-Quarter And Full-Year Financial Results
CAMBRIDGE, Mass., February 8, 2024 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2023, with contract value (CV) down by 4%, at $332.1 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated, “2023 was a challenging year, with revenue down [...]
Latest Media Alerts
Media Alert
Forrester: Global Business Buyers Rank Competence, Consistency, And Dependability As Their Top Trust Levers
Forrester’s report, The State Of Global Business Buyer Trust In 2024, reveals that strong trust in an organization is essential and often determines purchase intent. However, business leaders often struggle to understand how to create trust and how it influences the buying decision process. Forrester identifies seven levers of trust: accountability, competency, consistency, dependability, empathy, [...]
Media Alert
Forrester: European Customers Continue To Distrust Banks In 2023
According to Forrester’s European Banking Trust, 2023, banks in France, Italy, Spain, and the UK continue to face low levels of customer trust in 2023. The majority of banking brands in France, Italy and Spain had a ‘weak’ average customer trust score – with the UK the only country out of the four to receive [...]
Media Alert
Forrester: Autonomous Vehicles, Business-Optimized Networks, And Zero-Party Data Platforms Among Additional Emerging Technologies To Watch
Forrester has already identified the 10 most important emerging technologies for 2023. In a new report, Ten More Top Emerging Technologies For 2023, there are additional emerging technologies that enterprises should be aware of — four of which will deliver benefits to most firms in the next two years. These include: Autonomous vehicles. These technologies [...]
Media Alert
Forrester’s 2023 US Federal Customer Experience Index Rankings: US Federal Agencies Continue To Lag The Private Sector In CX
According to Forrester’s The US Federal Customer Experience Index Rankings, 2023, the federal government is still not providing customer experiences that are comparable to the private sector. Despite federal agencies’ focus on improving digital customer experience (CX), they lag in both physical and hybrid CX and deliver uneven experiences across channels and demographic groups. Key [...]
Latest Media Coverage
Media Coverage
Le Monde – Satya Nadella A Propulsé Microsoft Dans Une Nouvelle Dimension
Le Monde: VP, Principal Analyst Thomas Husson discusses how Satya Nadella’s 10 years at Microsoft has taken the company to a new dimension, especially with regards to the cloud and AI. Read the full article here. Read more from Thomas here.
Media Coverage
The Guardian – Apple Breaks Year-Long Streak Of Falling Revenue With Strong Holiday Sales
The Guardian. VP, Principal Analyst Thomas Husson discusses Apple’s latest earnings in an interview. Read the full article here. Read more from Thomas here.
Media Coverage
The Register – Investors Threw 50% Less Money At Quantum Last Year
The Register: VP, Principal Analyst Charlie Dai offers his perspective about both current investments and current progress being made in the field of quantum computing. Read the full article here. Read more from Charlie here.
Media Coverage
Financial Times – Microsoft’s And Google’s AI Plans Clouded By Concerns Of Rising Costs
Financial Times: Principal Analyst Lee Sustar offers perspective on Microsoft and Alphabet’s latest earnings in an interview, describing how the tech giants’ customers are in “buy AI now, figure out if it works later” mode. Read the full article here. Read more from Lee here.
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